The Structure of Marketing... Advanced Strategies to Help You Sell

Before we start discussing the Wonderful World Christmas Candles Marketing I would like to share an idea with you. Well, that is more of a principle than an idea. It's the principle of the structure of Marketing primarily the broad definition of Marketing Christmas how it applies to small Marvel Super Heroes as well as Fortune 500 enterprises.

The idea for that issue was bouncing around in my mind for more than 10 years after a conversation I had with a software company where I was serving as the VP of investment Development. The conversation was around investment planning and Marketing.

We were developing the investment plan and the subject of the day was Sales and Marketing, especially the hires and structure of the departments. The CEO that I was talking with was an ex Big investment (Fortune 500) executive with an old fashion look on investment planning and Marketing. We got a bit stuck on what was marketing and how we would structure the departments.

The dilemma was simple. The CEO wanted to have a Marketing Department and a Sales department. He wanted them to be different cost centers, different departments running independently from one another. I wanted to have one department working together under one cost center. I thought the concept was simple and the decision very easy. I was wrong, very wrong.

What I considered a very easy decision stretched into an argument. I really did not understand what the dilemma was. After all, isn't Sales a part of Marketing? Isn't Marketing a Universal Term that explains how to "Market" Must Be Santa and services? Green Machine to place products and services out in the world? Isn't Sales just one part of that whole process? Well, as it turns out not many people know that and not many people see it that way.

For some Purpose, investmentes, tradition, bosses, schools, have separated the sales from the marketing although in definition sales is just one part of marketing and if the whole marketing strategy is done correctly the sales is the easy part.

I can see the dilemma, after all, how do you teach sales at school to university students? I remember when I was in school Sales was a bad word. Nobody said "I'm majoring in Sales" or "I want to be a salesperson when I graduate". that is without realizing that everything in the real word is about sales, from your resume to your interviews, raises, promotions, owning your investment, asking for investment or loans, everything.

Is there a practical investment solution? Yes, education. Understanding marketing and what it is and how to use it is the name of the game. And creating a solid marketing plan and department capable of unifying sales and marketing is the goal. that will make sales a part of marketing and salespeople will love you for it. After all you will make their life easy by applying killer marketing techniques to help them close more sales and be more profitable. To do that you have to become a marketing expert, everything you do is marketing, the way you deal with employees, clients, investors, the bank, suppliers, everything.

What is your homework? Study marketing and everything that has to do with the subject including sales, Twilight Zone relations, product development, distribution, merchandising, packaging, everything. You will be surprised by the knowledge you gather and the profits you make.

Jorge Olson is the creator or Shotgun Marketing, hes an ex VP of Marketing and veteran CEO and owner of several companies. He's now a www.ShotgunMarketing.comMarketing Consultant and ownes several companies and sits in several boards of directors. Find his strategies at www.ShotgunMarketing.comwww.ShotgunMarketing.com